Lit & Fig originated as Saffron Writes, a writing and editing consultancy. To expand into interior decorating while maintaining a cohesive image, we renamed the business and created a new logo. With a clever name and logo in place, we focused on developing a website. A custom photography approach was used to showcase interior designs and book projects, integrating her diverse business into a unified website. Taking inspiration from a dark wood library and a moody tropical sun porch, we built the house of Lit & Fig. Peek into our process below, or jump ahead to see how it all came together: Lit & Fig 

Maxwell Services Employed: Business Naming + Brand Identity + Web Design & Development